{"id":7440,"date":"2025-06-02T07:00:00","date_gmt":"2025-06-02T06:00:00","guid":{"rendered":"https:\/\/www.arenal.com\/blog\/?p=7440"},"modified":"2025-06-09T07:05:56","modified_gmt":"2025-06-09T06:05:56","slug":"que-serum-debo-usar","status":"publish","type":"post","link":"https:\/\/www.arenal.com\/blog\/que-serum-debo-usar","title":{"rendered":"\u00bfQu\u00e9 serum debo usar? Gu\u00eda para saber qu\u00e9 serum elegir\u00a0"},"content":{"rendered":"\n<p>A poco que te hayas informado acerca de los <strong>cuidados que necesita la piel<\/strong> y los distintos pasos de una <a href=\"https:\/\/www.arenal.com\/blog\/rutina-cuidado-facial\" target=\"_blank\" rel=\"noreferrer noopener\">rutina de cuidado facial<\/a>, estar\u00e1s al tanto de la <strong>enorme importancia que tiene el s\u00e9rum<\/strong>. Y seguro que te llegan constantemente informaciones sobre nuevos lanzamientos y milagrosos productos que prometen solucionar todos los problemas de tu piel. As\u00ed que es normal que te quedes un poco anonadada y <strong>pregunt\u00e1ndote \u201c\u00bfqu\u00e9 s\u00e9rum debo usar?\u201d<\/strong>. Nos encantar\u00eda darte una respuesta \u00fanica y definitiva pero la realidad es un poco m\u00e1s compleja.&nbsp;&nbsp;<\/p>\n\n\n\n<p>No obstante, precisamente por eso hemos decidido crear esta <strong>gu\u00eda para saber qu\u00e9 s\u00e9rum elegir<\/strong> y obtener as\u00ed una rutina de <a href=\"https:\/\/www.arenal.com\/cosmetica\/cosmetica-facial\/c\/1_0000000667\" target=\"_blank\" rel=\"noreferrer noopener\">cosm\u00e9tica facial<\/a> completa y eficiente. \u00bfQuieres saber <strong>qu\u00e9 s\u00e9rum necesitas<\/strong>? \u00a1Qu\u00e9date a leer nuestra gu\u00eda!&nbsp;<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Indice de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.arenal.com\/blog\/que-serum-debo-usar\/#%C2%BFQue_serum_necesito\" >\u00bfQu\u00e9 s\u00e9rum necesito?&nbsp;&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.arenal.com\/blog\/que-serum-debo-usar\/#Elegir_serum_segun_el_tipo_de_piel\" >Elegir s\u00e9rum seg\u00fan el tipo de piel&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.arenal.com\/blog\/que-serum-debo-usar\/#%C2%BFQue_serum_debo_usar_segun_mi_edad\" >\u00bfQu\u00e9 s\u00e9rum debo usar seg\u00fan mi edad?&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFQue_serum_necesito\"><\/span>\u00bfQu\u00e9 s\u00e9rum necesito?&nbsp;&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u00bf<a href=\"https:\/\/www.arenal.com\/blog\/que-es-serum-facil\" target=\"_blank\" rel=\"noreferrer noopener\">Qu\u00e9 es un s\u00e9rum facial<\/a>? La principal <a href=\"https:\/\/www.arenal.com\/blog\/diferencias-serum-crema\" target=\"_blank\" rel=\"noreferrer noopener\">diferencia entre s\u00e9rum y crema<\/a>, es que los primeros son <strong>m\u00e1s concentrados en bioelementos y principios activos<\/strong> por lo que su capacidad de penetraci\u00f3n en la piel es m\u00e1s profunda. Por lo tanto, es ese producto de cuidado facial en el que de verdad deber\u00edas invertir, no solo dinero sino tambi\u00e9n el tiempo para escogerlo adecuadamente. <strong>No todos los s\u00e9rums est\u00e1n pensados para tratar todo tipo de afecciones<\/strong> y aspectos de la piel as\u00ed que es conveniente conocer las necesidades de la tuya para poder hacer la elecci\u00f3n m\u00e1s acertada.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Pero <strong>\u00bfqu\u00e9 s\u00e9rum debes usar?<\/strong> Hay dos formas principales de escoger el mejor s\u00e9rum para ti:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.arenal.com\/blog\/wp-content\/uploads\/2025\/05\/que-serum-necesito-1024x683.jpg\" alt=\"\" class=\"wp-image-7447\" srcset=\"https:\/\/www.arenal.com\/blog\/wp-content\/uploads\/2025\/05\/que-serum-necesito-1024x683.jpg 1024w, https:\/\/www.arenal.com\/blog\/wp-content\/uploads\/2025\/05\/que-serum-necesito-300x200.jpg 300w, https:\/\/www.arenal.com\/blog\/wp-content\/uploads\/2025\/05\/que-serum-necesito-768x512.jpg 768w, https:\/\/www.arenal.com\/blog\/wp-content\/uploads\/2025\/05\/que-serum-necesito.jpg 1140w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Elegir_serum_segun_el_tipo_de_piel\"><\/span>Elegir s\u00e9rum seg\u00fan el tipo de piel&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Podr\u00edamos pensar que si una <a href=\"https:\/\/www.arenal.com\/blog\/descubre-la-mejor-rutina-facial-para-piel-grasa\" target=\"_blank\" rel=\"noreferrer noopener\">rutina facial para pieles grasas<\/a> es diferente a una para la piel sensible, los s\u00e9rums tambi\u00e9n deber\u00edan elegirse teniendo en cuenta el tipo de piel que tienes. Sin embargo, m\u00e1s que por este factor, <strong>lo que debes tener en cuenta a la hora de escoger un s\u00e9rum, son las necesidades espec\u00edficas de tu piel.<\/strong> No sirve de gran cosa gastar un mont\u00f3n de dinero en s\u00e9rums para el tratamiento del acn\u00e9, si lo que tu piel te est\u00e1 pidiendo a gritos es m\u00e1s hidrataci\u00f3n. Tampoco tiene mucho sentido descartar un s\u00e9rum iluminador si de verdad notas tu piel apagada, independientemente del tipo de piel que tengas.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFQue_serum_debo_usar_segun_mi_edad\"><\/span>\u00bfQu\u00e9 s\u00e9rum debo usar seg\u00fan mi edad?&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Algo que s\u00ed es m\u00e1s recomendable es <strong>tener en cuenta tu edad para escoger el s\u00e9rum que vas a utilizar a diario<\/strong>. Conforme crecemos y maduramos, la piel cambia y tambi\u00e9n cambian sus necesidades. Por ejemplo, ciertos productos m\u00e1s agresivos pueden causar m\u00e1s mal que bien cuando se utilizan siendo demasiado joven.&nbsp;<\/p>\n\n\n\n<p>No queremos que te queden dudas as\u00ed que <strong>estos son los activos que deber\u00edas buscar para elegir s\u00e9rum seg\u00fan tu edad<\/strong>:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"margin-left:25px;\"><strong>\u25cf<\/strong> <strong>Menos de 20 a\u00f1os<\/strong>: <strong>No te hacen falta los s\u00e9rums<\/strong>. Si quieres empezar a adquirir el h\u00e1bito de cuidar tu piel, te recomendamos empezar por una <a href=\"https:\/\/www.arenal.com\/cosmetica\/limpieza-facial\/leche-limpiadora\/c\/1_0000000735\" target=\"_blank\" rel=\"noreferrer noopener\">leche limpiadora<\/a> suave, un <a href=\"https:\/\/www.arenal.com\/cosmetica\/solares\/protectores-solares\/c\/1_0000000755\" target=\"_blank\" rel=\"noreferrer noopener\">protector solar<\/a> no graso para el d\u00eda y una <a href=\"https:\/\/www.arenal.com\/cosmetica\/cosmetica-facial\/cremas-de-noche\" target=\"_blank\" rel=\"noreferrer noopener\">crema de noche hidratante<\/a>. Si tienes la piel con tendencia acneica, busca un tratamiento espec\u00edfico recomendado por un dermat\u00f3logo.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"margin-left:25px;\"><strong>\u25cf<\/strong> <strong>A partir de los 20 a\u00f1os<\/strong>: El <strong>\u00e1cido hialur\u00f3nico<\/strong> ser\u00e1 tu mejor amigo. Tu piel empieza a necesitar un extra de hidrataci\u00f3n para mantener su elasticidad puesto que una vez que cumples 25, se reduce la producci\u00f3n de col\u00e1geno y elastina.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"margin-left:25px;\"><strong>\u25cf<\/strong> <strong>A partir de los 30 a\u00f1os<\/strong>: Echa un vistazo a nuestras recomendaciones de los <a href=\"https:\/\/www.arenal.com\/blog\/los-5-mejores-serums-con-vitamina-c\" target=\"_blank\" rel=\"noreferrer noopener\">mejores s\u00e9rums vitamina c<\/a> porque este activo es perfecto para incluir en tu rutina en esta franja de edad. <strong>La vitamina C<\/strong> es un potente antioxidante que neutraliza los radicales libres y previene el envejecimiento prematuro.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"margin-left:25px;\"><strong>\u25cf<\/strong> <strong>A partir de los 40 a\u00f1os<\/strong>: En esta etapa es esencial <strong>a\u00f1adir retinoides a tu rutina<\/strong>. El <a href=\"https:\/\/www.arenal.com\/blog\/mejor-serum-antiedad\" target=\"_blank\" rel=\"noreferrer noopener\">mejor s\u00e9rum antiedad<\/a> ser\u00e1 aquel que incluya o retinol o retinal, activos que act\u00faan sobre los signos del envejecimiento m\u00e1s notables, como las manchas en la piel y las arrugas. Es un compuesto que potencia la renovaci\u00f3n celular de la piel. Una posible alternativa al retinol es el <strong>bakuchiol<\/strong>.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"margin-left:25px;\"><strong>\u25cf<\/strong> <strong>A partir de los 50 a\u00f1os<\/strong>: Cuando alcanzas esta edad, el activo m\u00e1s importante que debe incluir tu s\u00e9rum es el <strong>dimethylaminoethanol o DMAE<\/strong> para los amigos. Es un antioxidante y tensor que funciona estimulando los m\u00fasculos faciales. Es decir, que alcanza una capa mucho m\u00e1s profunda en lugar de quedarse en la superficie. Te recomendamos algunos de los <a href=\"https:\/\/www.arenal.com\/blog\/cuales-son-los-mejores-serums-para-pieles-maduras\" target=\"_blank\" rel=\"noreferrer noopener\">mejores s\u00e9rums para pieles maduras<\/a> si quieres echarles un vistazo.&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.arenal.com\/blog\/wp-content\/uploads\/2025\/05\/elegir-serum-segun-piel-1024x683.jpg\" alt=\"\" class=\"wp-image-7448\" srcset=\"https:\/\/www.arenal.com\/blog\/wp-content\/uploads\/2025\/05\/elegir-serum-segun-piel-1024x683.jpg 1024w, https:\/\/www.arenal.com\/blog\/wp-content\/uploads\/2025\/05\/elegir-serum-segun-piel-300x200.jpg 300w, https:\/\/www.arenal.com\/blog\/wp-content\/uploads\/2025\/05\/elegir-serum-segun-piel-768x512.jpg 768w, https:\/\/www.arenal.com\/blog\/wp-content\/uploads\/2025\/05\/elegir-serum-segun-piel.jpg 1140w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Lo bueno de los s\u00e9rums es que se pueden combinar<\/strong>. No tienes que ce\u00f1irte exclusivamente a uno. Es posible tener m\u00e1s de una necesidad y si tu piel madura tambi\u00e9n est\u00e1 deshidratada, <strong>combinar varios s\u00e9rums ser\u00e1 la clave para lograr lucir una tez saludable y radiante<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Por cierto, si est\u00e1s buscando consejos para una <a href=\"https:\/\/www.arenal.com\/blog\/rutina-de-cuidado-facial-de-hombre-para-cada-piel-seca-grasa-y-mixta\" target=\"_blank\" rel=\"noreferrer noopener\">rutina de cuidado facial de hombre<\/a>, estas recomendaciones tambi\u00e9n se aplican.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>Ya ves que no tienes que agobiarte si <strong>no sabes qu\u00e9 s\u00e9rum usar<\/strong>. Sigue est\u00e1s recomendaciones y si todav\u00eda tienes dudas porque no conoces exactamente las necesidades de tu piel, <strong>acude a un experto <\/strong>y utiliza <a href=\"https:\/\/www.arenal.com\/blog\/serums-recomendados-dermatologos\" target=\"_blank\" rel=\"noreferrer noopener\">s\u00e9rums recomendados por dermat\u00f3logos<\/a>. Cuando un profesional te indica el estado de tu piel, no te equivocar\u00e1s en tu compra.&nbsp;&nbsp;<\/p>\n\n\n\n<p>No te pierdas el amplio cat\u00e1logo de <a href=\"https:\/\/www.arenal.com\/cosmetica\/serums-faciales\" target=\"_blank\" rel=\"noreferrer noopener\">s\u00e9rums faciales<\/a> de Arenal. <strong>Tenemos el s\u00e9rum perfecto para ti.<\/strong>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Descubre qu\u00e9 tipo de s\u00e9rum es ideal para tu piel seg\u00fan tus necesidades: hidrataci\u00f3n, antiarrugas, manchas o acn\u00e9. Gu\u00eda clara y \u00fatil.<\/p>\n","protected":false},"author":2,"featured_media":7446,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[656,238],"tags":[],"class_list":["post-7440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alimentacion","category-ingredientes"],"featured_image_src":"https:\/\/www.arenal.com\/blog\/wp-content\/uploads\/2025\/05\/que-serum-debo-usar.jpg","author_info":{"display_name":"arenal","author_link":"https:\/\/www.arenal.com\/blog\/author\/arenal"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 serum debo usar? 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